Ladera

Challenge

A family winery working terraced volcanic slopes was bottling excellent wine under a label that looked like every other Canarian bottle on the shelf — and buyers on the mainland were walking past it.

Solution

We built the identity around the terraces themselves: an engraved line system that carries across labels, cases and cards, held together by a restrained typographic voice that lets the wine speak.

Result

The range holds its own on export shelves and has opened conversations with restaurants and distributors the winery could not reach before.